The theme of this year's sanitary ware market is still environmental protection and innovation. Some people say that this year's business is difficult to do, but some people say that this is a good opportunity for transformation and expansion.
Let's take a look at the problems that the bathroom market is facing:
1. Energy saving and emission reduction are imminent
With the development of the economy, health and environmental protection have become the mainstream consumer trend. It becomes more popular in the world to adapt to the development trend of the market. Therefore, pay attention to energy conservation and environmental protection, improve water-saving technology, so that sanitary products can meet various needs. A good bathroom is not only for the convenience of life, but also a way to enjoy life.
2. Combating counterfeit goods and integrating the market
The "shanzhai sanitary ware" imitates the production process and appearance of big brands, but the actual quality is uneven. The raw materials are relatively poor and the production is relatively rough.
As a result, the bathroom is easily damaged, and problems such as falling off, bulging, and deformation will occur, and the strength and moisture resistance will be reduced during use. Relevant departments should step up their crackdown on counterfeit and shoddy products.
3. Improve service to drive sales
The homogeneity of the sanitary ware industry, for ordinary consumers, good service is an indispensable criterion for distinguishing between different companies.
Traditional products rely on the sale of products themselves, and products drive services. With the development of the Internet, more and more companies focus on services to drive sales, so as to achieve better competitive effects. Smile and service are your best signs.
4. Attach importance to and develop the e-commerce industry
Taobao, JD.com, Suning and other major platforms are all over the world. The new rise of WeChat applets shows that the powerful drainage role of the Internet cannot be underestimated. E-commerce consumption has gradually become more rational. Consumers use the Internet to search for sanitary products that meet their needs, regardless of appearance, price, service, etc. As a merchant, you can do well in online operations, maximize the role of the Internet in gathering customers, and vigorously expand channels online and offline to meet customer needs.
5. Personalized products enhance attractiveness
With the development of the times, the consumption core has gradually changed from 60 and 70 to 80 and 90. Consumers have become younger and more and more consumers like diversified and personalized products. And pay attention to the consumer experience. In addition to considerations such as brand and style, personalization is also a demand point. If the company's appeal is personalized, it can weigh the needs of such consumers. Seize development opportunities.
6. Use promotional activities to increase sales
Promotion is an excellent way to promote the development of the industry, but consumers' consumption concepts are becoming more mature. Traditional discount promotions have become increasingly unable to meet the needs of consumers. According to the actual situation, according to the needs of customers and market demand, formulate holiday promotions, such as using the 315 promotion, double eleven and other specific festivals, to carry out corresponding promotional activities to stimulate consumers' desire to buy and attract consumers' attention.
7. Smart bathroom market
According to data released by the China Household Electrical Appliances Association, as of the end of 2015, there were nearly 200 production and operation companies in the smart toilet industry. The total domestic production of smart toilets in 2015 was 3.4 million units, an increase of 35.5% from the 2.45 million units in 2014. The export volume accounts for about 40%, and there are more than 2 million products sold domestically and in circulation. The huge market potential is rapidly increasing the output of smart bathroom. The smart bathroom market is a market with both opportunities and risks. Just like the home appliance market many years ago, the winners, apart from being the first to grab the beach, are to master core technologies and be steady. If you are still addicted to the existing traditional market and do not follow the trend of the times, you are destined to be eliminated in this competition.
8. Quality War
On May 16, 2016, the Beijing Consumers Association released a set of random inspection data for smart bathroom products, and 15% of the 20 brands of smart toilet lid samples tested were unqualified. The results showed that the grounding indicators of three samples have serious safety hazards, five samples did not use up-to-standard flame retardant materials, the input power and current of three samples were clearly different from the actual measurement, and the instructions for use of two samples were missing.
Random inspection results like this have not been uncommon in the past short year. The unqualified items are as small as the lack of product identification, as large as the product is not qualified for grounding, and there is a risk of leakage, or the product is not qualified for flame-retardant materials, and there is a hidden danger of fire. The unqualified brands include not only familiar domestic first-line sanitary ware brands, but also international well-known brands; products sold in offline physical stores, and products sold through e-commerce channels.
The huge market potential of smart sanitary ware has brought countless companies into the game. The result of everyone entering the game is frequent quality problems. In this market war, indiscriminate people will die in the market sooner or later. Only by mastering the core technology and acting steadily can we seize the opportunity and rise quickly. Today's smart bathroom industry, the battle has just begun, and the industry is far from a foregone conclusion. It is not ruled out that more companies will participate in this hunting, and some people may be out halfway.
But it is always the same. It is the purpose of the struggle to bring consumers the best experience, the best quality and the best service, and consumers will pay for it. At any time, there are both good and bad sides in market development. It depends on the attitude and method you use to deal with it. Development is difficult, not to mention the inevitable failure.
If you think this is a big opportunity and you upgrade and improve yourself, you will definitely occupy the market first.